🔥🔥🔥🔥 "Segments typically change; your customers are always evolving so it's good to re-evaluate them time and again." So true, golden advice for all but especially useful for early stage startups that are targeting early adopters. Also ok for startups to change. If the segments you're helping no longer serve the business in a sustainable way, it's totally fine to change segments or go up market.
🔥🔥🔥🔥 "Segments typically change; your customers are always evolving so it's good to re-evaluate them time and again." So true, golden advice for all but especially useful for early stage startups that are targeting early adopters. Also ok for startups to change. If the segments you're helping no longer serve the business in a sustainable way, it's totally fine to change segments or go up market.